Media Buyer

What will you be doing?

We are looking for a Media Buyer to manage and optimize our Facebook and YouTube ad campaigns with the goal of scaling our accounts to achieve a 3X ROAS+ consistently.

Key Responsibilities:

1. Ad Management & Scaling

• Oversee and manage Facebook and YouTube ads, ensuring campaigns are launched, optimized, and scaled effectively.
• Handle ad spend of over $100K/month across both platforms.
• Stay up-to-date with platform changes, including algorithm updates, targeting options, and new campaign types.
• Be the first line of defense for ad account issues, responding promptly to flagged ads or account suspensions.

1. Funnel & Tech Management

• Conduct daily quality checks on funnel functionality to ensure smooth performance.
• Test all pages of the funnel to verify that they work as intended.
• Create and manage tech integrations for funnels, such as Hyros for proper campaign attribution.

1. Data & Tracking

• Perform daily quality control (QC) of inputted data in tracking sheets, including Master Tracking Sheet, Ad Audit Sheet, Budgets and Projections Sheet
• Identify and address anomalies or errors in data to maintain accurate tracking of live funnels.
• Work proactively to resolve issues before they impact campaign performance.

1. Ad Audits & Media Buying Decisions

• Execute daily media buying tasks as outlined in the Ad Audit sheets.
• Assess the effectiveness of audiences, placements, and spend allocations to refine media buying strategies.
• Ensure decisions are data-driven and based on an in-depth understanding of current trends.

Requirements: Proven experience in managing, optimizing, and scaling Facebook and Google Ad Accounts. Track record of handling over $100K/month in ad spend across both platforms. Knowledgeable in the high-ticket coaching/consulting space. Familiarity with VSL call funnels and a clear understanding of Facebook and Google's algorithms. Methodical approach to launching, optimizing, and scaling ad campaigns. Strong understanding of digital marketing concepts and best practices. Proficiency in CRM software and marketing automation tools. Excellent analytical skills and attention to detail. Strong organizational and multitasking abilities. Familiarity with tracking and analytics tools. Ability to work collaboratively in a team environment. Strong communication and problem-solving skills. Up-to-date with the latest trends and best practices in online marketing and measurement. Proactive approach to identifying and addressing issues before they escalate.

Benefits: Competitive salary package, Full-time/40 hours a week, Unlimited PTO, Flexible work schedule, Team off-sites, Young & dynamic culture with team members across 30+ countries, Fully Remote with a very supportive team. You have the ability to work from anywhere in the world!