Posted 10d ago
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Performance Marketing Manager
Posted 28d ago138 views
About the role
You will own paid acquisition across Google, Meta and the app-install networks, with a monthly budget in the low crores and a hard target on cost per activated buyer, not cost per install.
What makes this different
Our shoppers are in tier-2 and tier-3 cities, and the creative that works in Mumbai reliably fails in Gorakhpur. Regional language creative, local payment preferences and price sensitivity all change the maths. You will be running many more experiments than a typical performance role and you will need a real point of view on attribution, because last-click will mislead you here.
You will work with a creative team of three, an in-house analyst and the growth engineering squad who own the landing pages.
What we look for
Three to six years in performance marketing with hands-on platform experience, not just agency oversight. Comfort with SQL or a BI tool is expected — you should be able to answer your own questions about cohort quality without waiting on analytics.
Responsibilities
- Own paid acquisition budget and cost per activated buyer
- Plan and run creative experiments across regions and languages
- Build the reporting that connects spend to downstream retention
- Work with growth engineering on landing page conversion
- Manage agency and platform relationships
Requirements
- 3-6 years in performance or growth marketing
- Hands-on experience with Google Ads and Meta Ads Manager
- Understanding of attribution models and their limits
- Comfortable with SQL or a BI tool for self-serve analysis
- Experience marketing to non-metro Indian audiences is a plus
Skills
Benefits
- Meaningful budget and real autonomy over it
- Health cover for family and parents
- Hybrid working with three office days
- Performance bonus tied to acquisition efficiency
