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Marketing Analytics Intern - GA4 and Looker Studio
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Numbers only help if they are true
Our GA4 property has half-configured events, three conversions that fire twice, and a UTM convention nobody follows. You spend six months fixing that and then turning the clean data into something people act on.
The first phase
You audit the current event schema and rebuild it around the actions that matter to a job board: search performed, listing viewed, application started, application completed. You implement those changes through Google Tag Manager alongside the web team, then write and enforce a UTM naming standard across email, paid and social so campaigns stop landing in direct traffic.
The second phase
With data you can trust, you build the reporting. A Looker Studio view for organic performance pulling from Search Console, a channel dashboard the founders open every Monday, and a cohort sheet showing which acquisition sources produce candidates who actually apply rather than just sign up. You present one insight a month in the growth review, and you are expected to say what should change, not only what happened.
Spreadsheet fluency is essential. SQL is a bonus and something we will teach you if you want it. Hyderabad, hybrid, with hours that bend around exam weeks.
Responsibilities
- Audit the existing GA4 event schema and remove duplicate or misfiring conversions
- Implement corrected event tracking through Google Tag Manager with the web team
- Define a UTM naming standard and roll it out across email, paid and social
- Build a Looker Studio dashboard for organic performance using Search Console data
- Maintain the weekly channel report the founders review every Monday
- Analyse which acquisition sources produce candidates who go on to apply
- Present one insight with a recommended action in the monthly growth review
Requirements
- Final-year student or recent graduate from any quantitative or business discipline
- Strong spreadsheet skills including pivot tables and lookups
- A habit of questioning a number before repeating it
- Available for six months with three days a week at the Hyderabad office
- No analytics job history needed, coursework or personal projects are plenty
Skills
Benefits
- Six months of hands-on work inside a live analytics stack
- Weekly one-to-ones with the analytics lead
- Exam-friendly flexible hours during the semester
- A strong track record of interns converting to full-time roles here
- Certificate on completion