Posted 1h ago
Loading this job…
Performance Marketing Intern - Google Ads
Posted 1h ago0 views
Small budgets, real decisions
We spend a modest amount on search ads each month, which means every rupee has to justify itself and you get to see the effect of your choices within days rather than quarters. Over three months you will help run those campaigns end to end.
Your side of it
Building keyword-tight ad groups around high-intent queries like internship in Pune for freshers. Writing responsive search ad assets and killing the ones that underperform instead of leaving them to rot. Managing negative keyword lists so we stop paying for people searching for government exam results. Reading the search terms report every week and doing something about it. You will also set up conversion tracking properly, so that we can finally tell an apply click apart from a page view.
Learning curve
Nobody expects you to arrive already knowing Google Ads. You should arrive comfortable with a spreadsheet, willing to be wrong in front of other people, and able to explain the reasoning behind a change you made. Three days a week from our Gurugram office and the rest remote.
Responsibilities
- Build tightly themed ad groups around high-intent internship search queries
- Write and rotate responsive search ad assets, pausing the weak performers
- Maintain negative keyword lists using the weekly search terms report
- Set up and verify conversion tracking for apply clicks and signups
- Adjust bids and budgets within agreed limits and log every change you make
- Compare paid and organic performance on keywords where both appear
- Prepare a short weekly performance note for the growth team
Requirements
- Final-year student or fresh graduate, with no agency experience required
- Confident in spreadsheets and comfortable doing arithmetic on the fly
- Able to explain the reasoning behind a decision, not only its outcome
- Willing to work from the Gurugram office three days a week
- Interested in paid search; certifications are welcome but not expected
Skills
Benefits
- Hands-on control of a live ad account under close supervision
- Company-sponsored Google Ads certification during the internship
- Weekly coaching from the performance marketing lead
- Certificate of completion and a reference letter
- Two remote days every week